Richard Macony

Social Media Marketing in 2009

"Word of mouth" is the strategy behind marketing on social media. 2008 saw much hype over the emergence of this new form of marketing and now that the dust has settled, it is time to come to terms with the challenges of social media marketing. No longer a... Read >

Social Media Optimisation v/s Social Media Marketing

SMM) and (SMO) are two new catch phrases that have appeared across web marketing sites over the last year. These seemingly interchangeable terms are used to define marketing through social media and social networking sites. However there appears to be mu... Read >